From Clicks to Bricks: A Study of Online and In-Store Shopping Choices Among Indian Youth

Authors

  • Management, Janakpuri, New Delhi Author

Keywords:

communication

Abstract

Karan Singh, Assistant Professor, School of Emerging Media and Creator Economy, K.R. Mangalam University, Gurugram, Haryana

References

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Published

2026-08-18

Issue

Vol. 1 No. 1 (2026): Volume 1, Issue 1 (January 2026)

Section

Research Articles