Media Coverage of 2019 Indian Elections in the National and International Media: An Analysis of PM Modi’s Landslide Victory
Keywords:
Elections , Content analysis, Framing, BJP, Media coverageAbstract
Given the political climate of India in BJP's last tenure, many of the national news outlets resorted to self-censorship, yet many dared to stick with the ideal. Now, when the BJP's rule spilled over on May 23 2019, for a consecutive term, the paper attempted to analyze how Indian print media covered the first news of the Party's new period, mainly focusing on the frames used and how much different was it from the international media. the research study used content analysis method to evaluavate the news articles and results from the content analysis reveal that majority 90 percent of the National and international print media depicted Modi as powerful leader of India and portrayed his image in positive manner, despite few instances when one or two news articles saw and presented him in negative manner. The coverage was in favour of Modi led BJP Apart from the national selected sample even international media acknowledged his victory.
References
Vaishnav, Milan (2018) From Cakewalk To Contest: India's 2019 General Election, Carnegie Endowment for International Peace
Shastri, Sandeep (2019). The Modi Factor in the 2019 Lok Sabha Election: How Critical Was the BJP Victory?. Studies in Indian Politics.
Ram, N (2011), The Changing Role Of The News Media In Contemporary India, Punjabi University, Patiala
Goffman, E (1974). Frame Analysis: an essay in the organization of experience, Cambridge, MA: Harvard University Press.
Kelley Jr., Stanley (1962), Elections and the Mass Media, Law and Contemporary Problems
McLuhan Marshall (1964). Understanding Media. McGraw Hill.
Nag, Kingshuk (2016) Media and Modi, Economic and Political Weekly
Ninan, Sevanti (2019) How India's Media Landscape Changed Over Five Years, The India Forum