Beyond the Box Office: Analysing Risk-Diversification Models for Hindi Event Films

Authors

  • Akash Dubey Whistling Woods International Author

Keywords:

Hindi cinema, OTT, box office, risk diversification

Abstract

The traditional way to measure if a movie is successful is to look at its cinema ticket sales. However, the growth of streaming platforms has completely changed how Hindi films make money.

References

Dubey, A. (2026). Beyond the Box Office. The Communications Journal.

Industry reports on OTT rights and theatrical releases.

Downloads

Published

2026-09-22 — Updated on 2026-08-18

Data Availability Statement

Not applicable.

Issue

Vol. 1 No. 2 (2026): Volume 1, Issue 2 (February 2026)

Section

Research Articles